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About CILLE

CILLE Profile

CILLE Industry and Trade Co., Ltd. was founded in 2004. After a decade of hard efforts, the company has developed into a private enterprise integrating the R & D, manufacturing and sale of cups. The main products are divided into six series: plastic cups, vacuum bottles (tourism bottles, thermos, lunch boxes), stainless steel vacuum cups, glasses, “Filter Life” teapot, Cici & Lele children drinking ware. The company has three production plants, with a production area of more than 90,000 square meters.

CILLE pays attention to the details of product quality and pursues the contemporary sense of design for products. The product series are developed and designed jointly by the company’s Life Innovation Research Center and the designer team at the branch of the company in Japan.

Product innovation and marketing innovation is the core competitiveness of CILLE. The product sales network of the company has covered across the whole country and the products have been exported to Asia, Europe, the Americas and Africa and other overseas markets. The proactive and innovative spirit has been the driving force behind the continuous development of CILLE, winning the company high praises from the market and consumers.

Far-sighted strategic layout

As early as at the inception, our visionary chairman Gu Purong was fully aware of the importance of talents. While constantly cultivating and reserving outstanding staff, the company also introduces external talents to improve the management level, and meet the need for rapid development. At the same time, the company also hired senior consultant Mr. Cai Ruixing who has management experience with domestic well-known listed company to comprehensively evaluate and correct the operational ideas and methods of the company, which has injected stronger impetus for the development of the company.

Industry-leading R & D capabilities

CILLE has a professional industrial design team, and has formed strategic partnerships with domestic first-class brand marketing agencies. Innovations in functions and products are the wings for CILLE people to build “an innovative CILLE”. In the process of rapid growth, with the emphasis on innovation on the one hand, and quality on the other, CILLE is committed to providing consumers with high-quality high-grade drinking appliances, sparing no effort to improve the quality of people’s life.

Through the close cooperation of the integrated teams, CILLE pays attention to market trends and consumer needs, as well as the international fashion trend. At the same time, the company always attaches importance to feedbacks from the market and communications with consumers, sales staff and dealers, so as to guarantee more accurate and efficient innovation, and ensure continuous supply of high quality, people-centered and environmentally friendly new products to the market.

Experienced marketing team

By virtue of scientific distribution strategies and market planning, CILLE rapidly occupied the domestic terminal channels as well as the distribution and wholesale channels. As of 2010, CILLE has established six overseas offices in Beijing, Shanghai, Zhengzhou, Wuhan, Guangzhou and Qingdao. CILLE brand products have also entered the domestic key terminal systems including Carrefour, Wal-Mart, RT-Mart, Trust-Mart, Vanguard, Xinyijia, Tesco, Auchan, Wumart, Bubugao, Xinhuadu, Yonghui, Wuhan Zhongbai and so on, where CILLE’s PC series all rank first among the same category in terms of coverage rate and market share .

Our values: “build an innovative CILLE, bring joys to life”

We would love to share high-quality CILLE products with all those who pursue life of high quality, and share the pleasure and happiness of brilliant lifestyles, which is the vision for which all the members of CILLE are striving. We believe that no sharing, no gains; we believe that our value of “building an innovative CILLE and bringing joys to life” proposed for the purpose of meeting customer needs can surely allow us to satisfy customer needs, and thereby achieve great success.