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About CILLE

Culture


Our vision: to create wonderful products, and build a delightful life.

We would love to share high-quality CILLE products with all those who pursue life of high quality, and share the pleasure and happiness of brilliant lifestyles, which is the vision for which all the members of CILLE are striving. We believe that no sharing, no gains; we believe that our value of “building an innovative CILLE and bringing joys to life” proposed for the purpose of meeting customer needs can surely allow us to satisfy customer needs, and thereby achieve great success.

 

Our mission: continuous innovation, eternal innovation.

In CILLE, we have been sticking to a mission; that is, “continuous innovation, and eternal innovation”. All the products, services and brand behaviors we presented to our customers are under the guidance of such a mission. We believe that in face of the increasingly rich lifestyles of customers and their needs for quality, focusing on functional performances and innovation in styles is not only our mission and responsibility, but also the one and only way for CILLE to maintain their core competitiveness.

 

Our values: creative ideas → innovation → creation → joy.

In CILLE, we measure the behaviors of all the members based on the standard of “creative ideas,innovation, creation and joy”.
  Creative ideas: innovative ideas and imagination;
  Innovation: to turn the creative ideas into new things;
  Creation: put creativity and innovation into action and create values.
 Joy: achieve a joyful and delightful life through the creation of values.

We highly agree with the value of “creative ideas, innovation, creation and joy” and encourage all the staff to take efforts to practice it. We create new values with innovative ideas, make changes to our lives through innovations, deliver great values through creation and finally share the joy of our careers and the joy of life together with our customers, partners and all our employees.