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About CILLE

Business Philosophy


Conscientious Management

CILLE has established an experienced and creative strong management team composed of professionals in strategic planning and layout, product innovation and development, production and processing, and marketing. Through conscientious management, we strive to share high-quality drinking products that represent the joy of life with our customers and share a fast-growing business platform with our agents.

 

Careful Brand Building

At the same time, CILLE has conducted in-depth cooperation with industry-leading professional brand consulting and advertising companies, to help CILLE to discover market needs, understand customer preferences, refine brand appeals, create the brand image and stimulate market opportunities. CILLE always regards brand management as a primary factor in the development of the company. In the future, we will continue to invest heavy capital, resources and efforts in brand building and optimize brand management, striving to build CILLE into a No. 1 brand of drinking ware products.


Great Marketing Efforts

On the basis of creating an excellent brand coupled with careful management, we will gradually develop the domestic market. We have set up offices in the key domestic markets (Beijing, Shanghai, Zhengzhou, Wuhan, Guangzhou, Qingdao and other places), to build terminal stores in the first tier cities and distribution channels in the second and third tier markets together with our outstanding agents all over the country.

Relying on our rich marketing experience and strength deriving from the team of CILLE, we will not only focus on building and optimizing terminal and distribution channels, but also spend huge amounts of money and efforts in continuously combing CILLE brand’s communication channels (advertising, events, sponsorship, promotion and other communication channels) to ensure effective market development. Together with partners around the country, we will strive to achieve our common goals.